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We align Branding, Business and Communication based on the Purpose.
Brands with a well-defined Purpose are worth 18% more than Brands with no Purpose.


So? Have you defined your Brand’s Purpose?



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    FIAT

    Passion moves

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    NATURA: TODODIA

    How to communicate the new technology without losing the essence of the brand?

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    CBF

    Make football our best Brazilianness.

  • branding    communication

    ENAUTA

    Aligning Brand, Business and Communication to the future of energy.

  • branding    communication

    PAR PERFEITO

    Brand and Communication that make the perfect match.

UNITED AIRLINES: HOW TO LOSE USD 800K IN BRAND VALUE IN 4 DAYS
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UNITED AIRLINES: HOW TO LOSE USD 800K IN BRAND VALUE IN 4 DAYS

Ana Couto
Agência

An accident waiting to happen It’s not the first time United has committed a corporate gaffe with its clients. In 2008, Canadian musician Dave Carroll saw his guitar being thrown out of the airplane, and, after the frustration of not getting any compensation for the broken instrument, he created the video entitled “United Breaks Guitars,” […]

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Ana Couto
Agência
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THE LINK BETWEEN A COFFEE PRODUCER IN CONGO AND BLOCKCHAIN

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“DATA IS THE NEW OIL”: NEW POSSIBILITIES IN THE INFORMATION AGE

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THE FACE OF ARTIFICIAL INTELLIGENCE

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AI: IF YOU’RE STILL SCARED, DON’T BLAME JAMES CAMERON

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